We wanted to create a product that still felt special and made us feel uplifted and social without alcohol. Mood-enhancing adaptogens and immunity-boosting herbs are the cornerstones of this product. We wanted Adaptaura to be accessible and available, and we can’t wait to talk about it to anybody that we come across. We want to see people be healthier and happier, so we created this beverage to live in a space where people could enjoy it at a bar or a restaurant right alongside a beer or seltzer. Enjoy these beverages as an alternative to or in addition to your favorite cocktail. There are no rules.

“After I decided I wanted to drink less, I still wanted to participate in something that felt ritualistic and ceremonious, so I started brewing teas and mixing juices at home. The process felt magical, and I felt like I was doing something special in drinking the finished creations. A few years later, long after lockdown ended and in a new phase of my life, I realized that nearing the beginning of my 30s, I couldn’t bounce back after a night out like I used to, and I found many people around me had the same experience. 

I wanted to feel healthier and not feel anxious and sluggish the day after a night out. I’d also love to see other people feel healthier and see more nonalcoholic products in bars and restaurants so that people who are abstaining for a night, a month, or a lifetime can sip on something alongside their friends. I hope this product gives you a healthier feel-good alternative to your go-to on a night out. This might even become your go-to.”