Our Story
When the world was locked down and we were at home for months starting in March 2020, we saw lots of people looking for a way to relax and entertain themselves when there wasn’t much to do outside. We heard a lot of our peers reflecting after months of being bored inside that maybe they were overdoing it with the alcohol, and we started to feel the same way. So many of us were looking for a way to feel connected to one another and get that bubbly feeling that comes with having a couple of cocktails with friends on a night out.
Our Why
We wanted to create a product that still felt special and made us feel uplifted and social without alcohol. Intentional adaptogens and immunity-supporting herbs are the cornerstones of this product. We wanted Adaptaura to be accessible and available, and we can’t wait to talk about it to anybody that we come across. We want to see people be healthier and happier, so we created this beverage to live in a space where people could enjoy it at a bar or a restaurant right alongside a beer or seltzer. Enjoy these beverages as an alternative to or in addition to your favorite cocktail. There are no rules.
Why Adaptogens?
-
Nontoxic in normal doses
Safe and effective, adaptogens work gently with your body without causing harm, making them an ideal addition to your daily rituals.
1 -
Help your body cope with stress
By reducing the physical and mental effects of stress, adaptogens empower you to feel calm and focused in the face of life’s challenges.
2 -
Promote homeostasis (balance in the body)
Adaptogens help restore your body’s natural equilibrium, supporting overall well-being and resilience.
3
Meet Our Founder
After I decided I wanted to drink less, I still wanted to participate in something that felt ritualistic and ceremonious, so I started brewing teas and mixing juices at home. The process felt magical, and I felt like I was doing something special in drinking the finished creations. A few years later, long after lockdown ended and in a new phase of my life, I realized that nearing the beginning of my 30s, I couldn’t bounce back after a night out like I used to, and I found many people around me had the same experience.
I wanted to feel healthier and not feel anxious and sluggish the day after a night out. I’d also love to see other people feel healthier and see more nonalcoholic products in bars and restaurants so that people who are abstaining for a night, a month, or a lifetime can sip on something alongside their friends. I hope this product gives you a healthier feel-good alternative to your go-to on a night out. This might even become your go-to.
